Nepal Flag

#UncoverNepal

#UncoverNepal

At this time of difficulty for Nepal, when the world has witnessed buildings burning, this is our opportunity to showcase our natural beauty, culture, and hospitality.

Campaign Goals

10,000
Unique Videos
100K
uses of #uncovernepal
1B
Global Views

Taking Nepal to the World

Tourism isn't just an industry in Nepal—it's a lifeline for approximately 1.1 million people. When anti‑corruption protests erupted this year, international arrivals fell about 30 %, and prepaid itineraries were cancelled at record levels

Yet amid the chaos, videos of locals shielding foreign visitors, sharing food, and cleaning up debris went viral. They reminded the world that our country is defined not by flames but by kindness and resilience.

Join the movement. Share your story.

Together, we can reshape how the world sees Nepal.

Why Now?

Global Attention

The protests thrust Nepal into the global spotlight—it's up to us to fill that spotlight with kindness and beauty.

Digital Generation

Our digital-native youth have the power to reshape Nepal's global image

Nepali Hospitality

We are known for our hospitality and friendliness. Let the world know Nepal is open to tourism.

How to Participate

01

How to Participate

Create videos showcasing Nepal in a positive light. Tag

@uncover.nepal and #uncovernepal

Language

English/Nepali Preferred

Format

Vertical (Reels/Shorts/TikTok)

Duration

No time limit

Pro Tips

Show Nepal's beauty, culture, and the kindness of our people! Be creative and authentic.

Bumper Prize

Best content creator showcasing Nepal wins the grand prize

Grand Prize Winner
✨
⭐
₹1,00,000
Cash Prize

Grand Prize from Gomayu

Winner based on Views and Content Quality (50% each)

Announced on TikTok & Instagram

🏁 Valid Till: 1st Nov | 🏆 Prize Day: 5th Nov

Our Participant's Content

See the latest posts from creators using #UncoverNepal.

Global Creators Leading the Way

Join influencers worldwide in showcasing Nepal

@wehatethecold

Viral Creator showcasing Nepal's kindness

Watch Video

"The kindness of Nepalese people and the beauty of this country has captured hearts worldwide. This is a story that needs to be told."

2.5M Views
450K Likes
Be the next creator to showcase Nepal!

Frequently Asked Questions

Everything you need to know about the #UncoverNepal campaign.

What is the #UncoverNepal campaign about?
The campaign invites creators worldwide to showcase Nepal’s beauty, kindness, and resilience through videos, helping reintroduce Nepal to the world after the recent revolution

Who can participate in the campaign?
Anyone—Nepalis or foreigners—can participate. There are no restrictions on age or location.

What kind of videos are accepted?
Videos must showcase Nepal in a positive light—tourism, food, adventure, kindness, or culture. Political attacks, sensitive religious content, or negative portrayals will not be accepted.

Where and how should I upload my entry?
Upload your video on TikTok, Instagram, or Facebook in vertical format. Make sure to tag @uncovernepal and use the hashtag #UncoverNepal. Only videos that follow this rule will be considered.

When does the campaign start and end?
The campaign starts on Ashwin 1 and runs until Ashwin 30

Is there a required video length or language?
There’s no time limit—short clips or longer videos are both welcome (as long as its in vertical format). Any language can be used, but English is preferred for global reach.

How will winners be selected and what are the prizes?
Winners are chosen by a panel of judges (announced later). Videos are scored 50% on organic views across TikTok/Instagram/Facebook and 50% on content quality (storytelling, creativity, message). The winner will win 1 Lakh Rupees

Get in Touch

General Inquiries

For any questions about the campaign

uncovernepal@gomayu.com
contact@uncovernepal.com

Partnership & Sponsorship

Want to join this movement as a sponsor or partner? Contact us for partnership opportunities.

Partnership Inquiries
Send us an Email